Clamshell Packaging - What it is And Why it is Used
Used for decades, clamshell packaging offers important benefits at a reasonable cost. The packages are produced using thermoformed plastic and can be custom molded to fit any product. Molded plastic encases a product and it opens and closes similar to a clamshell. Clamshell packaging is one of the most popular forms of packaging today. It's used in many industries and applications, including medical, electronics, consumer goods and food. In addition to these products, clamshells can accommodate industrial products such as parts, components and assemblies. The plastic material can be produced to accommodate heavier products and include more enhanced locking features.
This type of packaging can be designed to either hang on a hook or stand on a point-of-purchase display at retail locations. Packages are often designed in the shape of the product or to work in conjunction with the graphic packaging. This form of packaging enhances product visibility and keeps the product in place. The Benefits of Clamshell Packaging Clamshells provide a wide range of benefits and have become the packaging of choice for many products. The reason many product manufacturers select this type of packaging include the following:
With the sturdiness of clamshell packaging, shipping casualties are less likely. Products almost always reach the retail location undamaged and ready to display. In addition to being free from physical damage, clamshell packaging provides air-tight protection against dust, mold and moisture. Think about sensitive electronics like mp3 players, smart phones, DVDs, headsets and more. These products could be easily damaged during transit and stocking if not protected.
Clamshells provide an unmatched level of protection while still allowing the product to be seen. They also eliminate the risk of product tampering and theft. In fact, one of the most important benefits of clamshell packaging is protection against pilferage. The nature of the design makes it more difficult for shoplifters to open the package and steal the contents. In addition, clamshell packaging keeps products in place with precise fitting. The product is restricted from moving around in the packaging and avoids damage. Whether products travel across town or around the world, they'll arrive to their final destination in great condition.
With the product visible through the packaging, customers can be more easily attracted. They have a greater comfort level by being able to see the product before purchasing it. Also, the clamshell can be customized to match the packaging graphics of the product. The goal is to attract customers to the product while allowing them to evaluate the entire product visually.
In recent years, packaging companies have engineered easy opening options into clamshell packaging designs. These features were incorporated to overcome one of the major issues consumers had with clamshells. Many customers found them difficult to open without using tools. Current designs of the clamshell allow consumers to easily open and close the package. Hinges create a re-usable container for efficient access to the product. Clamshell packaging is a highly recommended choice for many types of products, including popular consumer goods and high value items. In fact, any product needing stabilization and protection from environmental elements would be an excellent candidate for clamshells.